Topic 11 – Web 2.0/3.0

Questions

Select five applications that you have not heard of before from Popular URL’s Web 2.0 awards or the webware awards and describe on your blog page how they could be useful to a business.

http://uncrate.com/style/

This is a great website that offers some unique products aimed at men. Businesses can use this website to promote products. The site does not seem to sell the products themselves but its more like a massive advertisement of all things men might be interested in. But many businesses can use this site to promote their products especially if it is a product completely new to the market.

http://www.goodhousekeeping.com/

This site is basically an online magazine aimed at home makers. This is a great opportunity for websites to promote products anything from furniture to groceries. Users can subscribe to get newsletters emailed to them promoting new articles, the site also promotes an End the Hunger campaign which businesses can use to promote a healthy image.

http://www.engadget.com/

This site reviews products, mainly tech products and it is a good opportunity for businesses to promote products and their features compared to other similar products on the market. There is a downside to this though, if your product does not compare or surpass current similar products you could be buying bad publicity.

http://www.intomobile.com/

Another tech website but this one concentrates on mobile phones and all things concerning them. With this site businesses' can not only promote their phones but also their operating systems, hardware, mobile phone carriers, tablets and applications. Businesses that do not have anything to do with mobile phones such as banks, grocery stores and pet shops can use this site to promote their applications if they have the desire to create one, which in today's world is almost a must.

http://www.worldchanging.com/archives/011742.html

This site is basically a community dedicated to building a more sustainable future. This might not be a direct financial gain to businesses but it does offer them a way of promoting their brand. It offers the opportunity to collaborate with other professionals to address specific design challenges and in participating businesses can be exposed to new and innovative ideas that they can then implement, the can also provide ideas that might not have been thought of before.