Week 1
Questions
1 - Internet risks – give examples of four things that can go wrong with a transactional site?
A survey conducted on British Consumers shows that 88% of adults are not willing to accept lower levels of customer service offered by online businesses compared to the level of customer service in store. A business stands a chance of loosing customers to competitors if they do not ensure customer service is up to scratch.
Ease of use:
when creating a website. It might be creative to add extra bells and whistles to a website but it
can make the website difficult to navigate. If a business does not take care in design phase of a
website it stands a chance of loosing potential clientele to competitors.
business itself. Not only does the business stand a chance of loosing customers but the business
integrity also stands to diminish.
being possessed more than once, not only due to some technical issue such as transaction
queuing but also because while the transaction is being processed the user is not aware that
clicking the wrong button might cause the transaction to go through more than once.
West, Claire. "Fresh Business Thinking, Information, advice, ideas, inspiration from practitioners." Fresh Business Thinking, Information, advice, ideas, inspiration from practitioners. N.p., n.d. Web. 15 Mar. 2014. <http://www.freshbusinessthinking.com/business_advice.php?CID=3&AID=663&PGID=1#.UyTsYoWjLdM>.
Adams, Chanel. "The Disadvantages of Online Transaction Processing." eHow. Demand Media, 29 Apr. 2010. Web. 15 Mar. 2014. <http://www.ehow.com/list_6403498_disadvantages-online-transaction-processing.html>.
2 - Write down a definition for each:
A) E-commerce:
A type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business. It can be thought of as a more advanced form of mail-order purchasing through a catalog. Almost any product or service can be offered via ecommerce, from books and music to financial services and plane tickets."
"Electronic Commerce - ecommerce." Investopedia. N.p., n.d. Web. 15 Mar. 2014. <http://www.investopedia.com/terms/e/ecommerce.asp>.
B) E-business:
"E-business (electronic business), derived from such terms as "e-mail" and "e-commerce," is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners."
"e-business (electronic business)." What is ?. N.p., n.d. Web. 15 Mar. 2014. <http://searchcio.techtarget.com/definition/e-business>.
The distinction between E-commerce and E-business is that E-commerce a faction of E-business, while E-business encompasses not only transactions but also services clients, internet based interactions, etc.
3 - What is the difference between buy side and sell side eCommerce?
Buy side e-commerce are online transactions between a business and it suppliers.
Sell side e-commerce are online transactions between a supplier a business and its customers.
4 - Describe the different types of eBusiness
Business - to - Business (B2B)
A website that sells a product to a middle-man that then sells its products to the customer falls under the B2B model.
Example of B2B website - Constantcontact.com
Business - to - Consumer (B2C)
A website following the B2C model sells its product directly to the customer.
Example of a B2C - http://www.pumpkinpatch.com.au/
Consumer - to - Consumer (C2C)
A Consumer-to-Consumer website is a website that offers me the chance to sell something to you.
Example of a C2C - http://www.ebay.com.au/
Consumer - to - Business (C2B)
A website, for example a foodies blog, that markets a product for a fee for a business is a Consumer-to-Business website.
Example of a C2B - https://www.ipoll.com/
Business - to - Government (B2G)
A business website that sells its product to the Government follows the B2G model.
Example of a B2G - http://www.b2gmarket.com/
Government - to - Business (G2B)
This model is used by the Government to approach businesses.
Example of a G2B - https://www.gov.uk/government/organisations/department-for-business-innovation-skills
Government - to - Citizen (G2C)
This website is used by the Government to approach citizens for example to register a birth or auction repossessed property.
Example G2C - http://www.humanservices.gov.au/
"Tutorials Point - Simply Easy Learning." E-Commerce Business Models. N.p., n.d. Web. 15 Mar. 2014. <http://www.tutorialspoint.com/e_commerce/e_commerce_business_models.htm>.
5 - Which digital technology has the highest penetration rate? Explain and source your answer.
Smart Phones has the highest penetration rate. The demand for smart phones have grown and keeps growing yearly. The reason for this is that smart phones offer more than just the ability to make a call or send a text. We use it to browse the internet, fill in and submit forms online, navigate us to our chosen destination and play games, to name a few. In some countries smart phones are the only device used to access the web as can be seen in the chart below from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobile-only
Smart phone usage are forecast to 1.7 billion in 2017. Apart from this technology offering us so much and being small enough to take anywhere its price is also decreasing, which obviously makes it more accessible to more people.
Below is the predicted growth by region:
"Global mobile statistics 2013 Home: all the latest stats on mobile Web, apps, marketing, advertising, subscribers, and trends... | mobiThinking." Global mobile statistics 2013 Home: all the latest stats on mobile Web, apps, marketing, advertising, subscribers, and trends... | mobiThinking. N.p., n.d. Web. 15 Mar. 2014. <http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats>.
"Australia's Content Marketing Blog." Smartphone Use in Australia. N.p., n.d. Web. 15 Mar. 2014. <http://blog.marginmedia.com.au/Our-Blog/bid/81865/Smartphone-Use-in-Australia-The-Advantage-for-Marketers>.
"Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators | mobiThinking." Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators | mobiThinking. N.p., n.d. Web. 15 Mar. 2014. <http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#smartphoneforecast>.
"Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators | mobiThinking." Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators | mobiThinking. N.p., n.d. Web. 15 Mar. 2014. <http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#topsmartphonecountries>.
6 - List: Four drivers to adoption of sell-side e-commerce by business.
- Increased Sales - online presence provides more exposure which in turn brings in more customers
- Reduced Operating Costs - there is no need to have business premises in a prime location which reduce real estate costs for example.
- Reduced Marketing Costs - The costs are reduced since the marketing is done online as compared to TV advertising and Radio advertising.
- Competitive Pressure - An online pressence allows a business to compete with competitors.
7 - List: Four barriers to adoption of sell-side e-commerce by business.
- Start Up Costs - If the costs of the proposed e-commerce site is to high it might not be a viable solution.
- Running Costs - An online presence needs to stay current and in most cases have running costs, a small business might not have the capital to support this.
- Lack of Time and/or Resources - A business might not have the resources nor the time available to dedicate to an online presence.
- Lack of Skills - An online business needs staff to have at least basic knowledge of the internet.
8 - What are some examples of Digital Information?
- DVD's
- CD's
- Memory Cards
- Internet
- The Cloud
- Portable Hard Drives and USB's
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